Tell Me What I Need To Know

I receive news letters from two bands. NIN and Metallica. Both are using the tools available to connect with fans on a bit more of a personal level….or as personal as email can get. :) I got newsletters from both bands this AM and I realized why I don’t always read the Metallica ones and *always* read the NIN emails. Reason: the NIN letters are short and to-the-point.

NIN gives me, the fan, the important stuff and leaves out the details that I’ll find on my own if I need to. Metallica takes the opposite approach – many details that I just don’t need in my inbox.

Screenshots of both: