Local Businesses and the Data They Need

I’ve been involved in and exposed to direct-to-consumer digital marketing for some time now. There are some interesting trends happening out there. The popularity of Groupon and the like has just blown up over the past 12 months. However, many of the companies partaking in the rise of services like Groupon are not fully taking advantage of what they could.

I’m referring to really driving direct-to-consumer marketing initiatives that result not only in increased revenue but also data about their customer base. The data is what small businesses could potentially harness and use to their advantage.

Trends are moving towards this capturing of data as small local businesses have access to easy distribution of offers, the technology to drive offers and ways to measure results so tweaks can be made for the next round.

More thoughts on how small businesses can accomplish this to come.